Resume
Work
Experience
Sales Associate
Follett Corporation
Customer Research Manager
Jan 2021 - Present
April 2019 - Jan 2020
August 2017 - Dec 2018
• Managed and executed all phases of user research studies, including study design, questionnaire development, survey programming, fieldwork coordination, and presentations to assist senior management in understanding market and business trends; achieved a 25% growth in product sales
• Assisted in the development and implementation of research methodologies, models, and analytical frameworks used to assess partnership deals, and performing high-impact analysis to be incorporated into presentations for executive leadership.
• Supported the strategy development of the product team with insights gained from analysing business transaction, attribution, user stories and third-party data using Google Analytics and Excel
• Collaborated with Sales team and cross-functional teams to leverage advanced analytical methods such as SWOT, CATWOE and Business Process Modelling to uncover opportunities to better serve users and grow revenue; achieved a 20% increase in customer growth
Lokay Bookstores
Banking Associate
• Partnered with the Customer Insights team to craft surveys, questionnaires and develop data analysis programs that helped answer key business questions concerning customer acquisition and customer service.
• Built a loyal and satisfied customer base of over 100 customers by encouraging them to share their inquiries, logging their feedback in the bank’s CRM system, and resolving their queries
• Worked in a team to analyse & visualize customer data (behavioural, psychographic, geographic, demographic data) and market trends using Excel, SPSS, SQL; discovered five new market segments
• Gathered customer, competitor, and marketplace data from internal and external sources such as J.D. Power, First Research, Euromonitor, Mergent, Mintel, and other databases to discover business opportunities in the banking industry; identified $100,000 worth of market opportunities
International Bank of Commerce
• Used primary research tools such as surveys, interviews, observation, focus groups to identify
customer experience gaps and observe future trends in the education service industry
• Employed cross-tabulation, MS Excel, Google Sheets visualization tools to sort and analyze
customer data sets to identify insights to increase customer satisfaction and product development.
• Utilized business intelligence tools like Tableau and Excel to provide executive leadership with
key insights for budget planning for customer research projects; delivered over $50,000 in budget
savings to the company
• Supported customer insights and research teams in partner reporting, ad-hoc analysis requests,
building analytics models, hypothesis validation, and evaluating results from user test & learn
experiments
Education
Langston University
Master of Business Administration
​Oral Roberts University
Cardiff Metropolitan University
2020 - 2020
2017 - 2018
2013 - 2015
Bachelor of Arts in Business Studies
Masters in Rehabilitation Counseling
Certifications
Complete Web & Mobile Designer in 2022: UI/UX, Figma
Udemy
Udemy
Udemy
Ongoing
2021
2021
2021
Become a Product Manager
The Ultimate MySQL Bootcamp
Advanced Google Analytics
Skills & Expertise
-
MySQL
-
Qualitative Data Analysis
-
Quantitative Data Analysis
-
Data Visualization
-
Usability Testing
-
A/B Testing