Stand in the Gap App Research

Background

Stand in the Gap is a nonprofit organisation that serves orphans, widows and prisoners in the Tulsa and Oklahoma City region of the United States.

The Executive Director needed a non-profit friendly CRM software for his company that could track Facebook interactions, texts, phone calls, emails, standard mail, stakeholder information, transactions over time, record and analyze all donations to the organisation.

He couldn’t afford to build a software program from scratch. So he needed us to find available software programs that could meet the needs of Stand in the Gap workers, clients and donors.

Research Methodology

Secondary Research: We gathered external research data primarily from various sources and online databases including customer reviews sites, product review sites, trade journals, company websites, technology magazine sites etc.

Key Findings and Recommendations

• There was no existing software that had all the desired features that the Executive Director wanted. We decided to provide alternative software programs that the organisation could use and explained the pros and cons of each software.

• The top three CRM software solutions: DonorPerfect, Salesforce and NeonCRM.
• The top three texting software solutions: Trumpia, Flipcause, Textline.

Impact

The organisation used our research insights to acquire software programs with relevant features that supported the needs of its donors, volunteers and clients and charity causes.

Here is a link to the full presentation: https://drive.google.com/file/d/1qo35Pre_cyff9JiDFUom02BbcJzQRQI9/view?usp=sharing